среда, 14 марта 2012 г.

INTERNATIONAL TWIST

Auntie Anne's grows globally

The pretzel is arguably an icon of Central Pennsylvania, from the hard pretzels at Julius Sturgis Pretzel Bakery - the first commercial pretzel bakery in the country - to the soft, salty creations sold at farmers markets and street fairs.

So it's only fitting that a Lancasterbased company has taken the soft pretzel and gone global, making it possible to snag one in places as diverse as Saudi Arabia, Venezuela and South Korea.

"In most cases - maybe all cases - we've been the first pretzel to come into that market," said Michael McCoy, director of franchise development and international relations for Auntie Anne's Inc. 'And when we do that, …

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