"You can't beat Stephen Colbert's 'I Am America (And So Can You).'What we think is important, as political consultants, is actually important to five or 10 percent of America. Colbert is a reality check on what we do every day."
-John Anzalone, Anzalone Liszt Research
"I'm giving Republican candidates 'Good to Great: Why Some Companies Make the Leap... and Others Don't' by Jim Collins, so when the GOP wins back the House they will know how to restore some business sense to Congress." -Jeff Roe, Axiom Strategies
"I usually give 'How to Win a Local Election' by Lawrence Grey to anyone who's thinking about running for office."
-Brian Hanf, Trailblazer Campaign Services
"I give 'You Are the Message' by Roger Ailes. It provides a lot of information on how to present yourself, how others perceive you and how to get a point across very clearly."
-Maurice Bonamigo, Maurice Bonamigo & Associates
"This year I'm giving 'The Death of Common Sense' by Philip K. Howard. It's very relevant today, when we're looking at major social issues we can't seem to solve."
-Melanie Brenner, freelance communications strategist
"All my political friends this year will get Anthony Bourdain's 'No Reservations.' Bourdain has become a great voice for many diverse cultures, socially and politically. Those of us who live inside the Beltway Bubble could learn a lot from such a worldly person."
-Joe Mathieu, program director, XM Radio's POTUS '08
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